One of the most striking thing about these palettes is the packaging. I don't think I can recall any other brand doing something quite so bold and different from the 'norm'. In a nod to the African culture inspiration, each palette features stunning artwork both on the outside of the palette and inside. Its worth noting that none of the Juvias palettes have a mirror inside. This isn't a big deal for me on a personal level as I can't recall the last time I used the mirror inside any of my palettes - but I know some people really dislike the lack of a mirror.
The formula of the palette is also paraben free, a desire from consumers that is growing given certain research, it does however contain Talc which some people choose to avoid.
All of the Juvias Palettes are cruelty free. This especially is something that many many consumers are understandably concerned about, and in growing numbers. A large portion of the Juvias collection is cassed as Vegan also. It's great to see smaller, independant brands really starting to listen to the wants and needs of customers.
With the brand gaining in popularity, there are an increasing number of 'fakes' and counterfeit Juvias palettes available on the market, so I would always recommend buying from a respected retailer and avoiding certain online marketplaces.
I also own the Magic Palette - you can see a review for that palette HERE
If you want to see the palette in action with full swatches, please check out the video below.