I’m a big proponent of Buy Less, Buy Better, and for many people (and I’d include myself in this) this translates into buying less but potentially more expensive items, as quality garments generally cost more than the fast fashion pricing that we’ve become used to.
Although I think this meaning could alienate some, perhaps those who’s budget doesn’t stretch to more expensive items, even if they desire better quality. But perhaps ‘Better’ doesn’t have to mean this and is just a subjective term.
For some, maybe better is purchasing from sustainable brands or garments made from natural fibres only.
For others, better might be only buying from ethical brands, or brands where the garments are made in your country and workers are paid a living wage.
Perhaps for some, better is buying only second hand garments, supporting a more circular economy.
Or maybe Buy Less, Buy Better could just mean shunning all the stuff that isn’t really you, is a bit tight, you’re not sure you have the confidence to wear, and instead buying just one Supermarket Brand Dress, even though after several years is getting a little big now, but you’ve managed to wear in Summer & Winter with layering, and has been worn so many times the cost per wear is most certainly under £1. This really was a Buy Better purchase in many ways.
Buy Less, Buy Better doesn’t have to be some elitist club. It genuinely can apply at all budgets.
Dress : F&F Clothing
All past season styles